Who is a MADLADY? We see her as the free-spirited chick everyone turns their eyes to as she struts down the street. Her confidence and unique style becomes a black hole for passerby. She doesn´t conform to societal norms or demand approval, she bases her style on her own aspirations and interests. A MADLADY is she who thrives in her own skin and makes her own fun, undeterred by public opinion.

MADLADY was founded in 2011 with the goal to establish a fashion store unlike any other, done by introducing niche clothing, makeup and accessories into the Nordic market. Bright colors, patterns and imagination are the three ingredients used to define a MADLADY’s wardrobe. Within our wide range of products can be found something for every individual and every occasion.

"Fashions fade, style is eternal."
— Yves Saint-Laurent

Our mission is to be the leading online fashion webshop for women ages 16 to 28 worldwide. We put a great amount of emphasis on the customer and offer an unbeatable range of international brands as much as custom designed clothing and accessories.

about us